Elon Musk, the new CEO of Twitter Inc., said on Tuesday that the social media network will charge $8 per month for its Blue service, which comes with the famous “verified” badge. Musk wants to increase subscriptions and reduce the social media network’s reliance on advertisements.
Official Elon Musk Tweet
“Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. Power to the people! Blue for $8/month.”
Price adjusted by country proportionate to purchasing power parity
— Elon Musk (@elonmusk) November 1, 2022
On the social media site, a blue check mark next to a user name indicates that Twitter has verified that the account belongs to the individual or business claiming it. Most users of Twitter now enjoy free service.
Billionaire Elon Musk bought the Twitter for $44 billion last week.
Since taking over, he has taken quick action to implement his vision for the business, dismissing the former CEO and other major people.
Sarah Personette Tweet (Advertisement head)
As further concern for advertisers, Twitter’s head of advertising, Sarah Personette, posted on Tuesday that she had left her position last week.
Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night.
— Sarah Personette (@SEP) November 1, 2022
Features for users after paying $8/month
Elon Musk announced on Tuesday that users that have a blue check mark would get priority in responses, mentions, and search results and will be allowed to submit relatively longer video and audio files. They would see half as many advertisements.
You will also get:
– Priority in replies, mentions & search, which is essential to defeat spam/scam
– Ability to post long video & audio
– Half as many ads— Elon Musk (@elonmusk) November 1, 2022
In a recent survey, more than 80% of Twitter users who participated claimed they would not pay for the checkmark. 10% answered they would be willing to pay $5 each month.
In June of last year, Twitter Blue a membership service, was introduced and gives users access to capabilities including the ability to modify tweets.
Hence we don’t have any official date for these changes but we will update further information on this blog if Elon Musk announce any date for these changes, so stay tune.
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